A Quintessential Start in London
- By Soraya Bakhtiar -

Very few places have the luxury to transport you through years and countries simultaneously successfully and yet, keep their independence. When I entered Start, located in the up and coming Shoreditch (42-44 Rivington Street) I was stunned by the cunning and masterly orchestrated mix of elements: neon lighting and antiques pulled together by bare brick walls. Silence reigned in the store, and music wouldn’t have added to the atmosphere. It was up to my imagination and what I could see there to be transported through eras of fashion and design.

All of the sudden, I felt like I had been transposed to Tribeca or the Meat Packing District in this full fledge art gallery store and yet I felt the uniqueness of London everywhere around me, starting with European antique jewellery cabinets. A place in between here and there. It took a black cab driving by on my way out for me to be brought back to London, and out of this magic no man’s land.
Click here to read the rest of the article on Olivia Palermo’s blog and find out what START has in store for you, you won’t be disappointed!


















